Quaker: Share The Warmth

The Coolr Effect

  • 50+ Heat Hubs funded across the UK
  • 15 platform-native assets produced (Reels, stills, and carousels)
  • Talent-led content drove strong engagement across Instagram and Facebook

The Story

In response to the cost of living crisis, Quaker set out to make a meaningful, tangible impact on local communities. We launched Share The Warmth, partnering with Jason Manford to bring the initiative to life with authenticity and empathy.

Quaker funded over 50 Heat Hubs nationwide, helping provide safe, warm spaces for people who needed them most. Working alongside partner charities and brands including Magic Breakfast and FareShare, we delivered a social-first content suite that balanced emotional storytelling with practical value.

Talent-led narratives were supported by explainer and “how-to” content, designed to inform, encourage action, and help communities access support.

The Takeaway

  • Purpose-led work earns attention when it delivers real impact
  • Trusted talent builds authenticity in sensitive moments
  • Social can drive awareness and action when utility leads
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