Quaker: Share The Warmth
Last January, we set out to ‘Share the Warmth’ for Quaker, by running an award-winning campaign for them, with support from stand-up comic and presenter Jason Manford.
To relief the pressures of the cost of living crisis Quaker financially supported over fifty ‘Heat Hubs’ up and down the UK – places where locals could go and be warm, have a cup of tea and not have to worry about soaring bills and financial pressures.
We worked with the talent and other partner brands (including Magic Breakfast and Fare Share) to create a suite of assets that we could use across Instagram and Facebook.
In the lead up to the launch we created a number of assets highlighting the activity and various partnerships. We also created some explainer and ‘how to’ assets, giving the Quaker audience advice on how to reach out to neighbours etc that seem to be in need.
We created 15 x pieces of content in total, ranging from reels, stills and carousel imagery.
The content was largely led by Jason Manford, going back to a local heat hub near where he grew up to help out and have a chat with the locals over a brew.