Burger King & Doritos: The perfect partnership doesn’t exi…

The Coolr Effect

– 15.7m total impressions
– 229.6k total engagements
– Organic engagement rate: 51.41%
– Doritos Unwrapped teaser video: 15.7m impressions

The Story

We brought together two of the most culturally relevant food brands — Burger King and Doritos — to create a bold social-first collaboration designed to spark intrigue and conversation among Gen Z and millennial audiences.

Leaning into both brands’ rebellious personalities, we kicked things off with cryptic social interactions, including logo and bio swaps and teased content that intentionally raised more questions than answers. Anticipation was then amplified through coordinated PR leaks, playful OOH reveals and an influencer-led in-store launch.

The campaign culminated in a hidden-camera Drive-Thru activation, capturing authentic public reactions and turning real-world surprise into highly shareable social content — driving organic buzz and scale far beyond paid media.

The Takeaway

– Hints and teasers help build anticipation and curiosity for hero asset and launches
– Brand-to-brand chemistry amplifies relevance
– Authentic reactions create real engagement