Influencer

Strategy-led. Creator-native. Performance-focused.

Our influencer offering is fully integrated with our social strategy and creative teams, ensuring creator activity is consistent, on-brand and delivering against clear objectives.

We design and run end-to-end creator programmes — from sourcing and vetting talent for brand and cultural fit, through contracting and compliance, to creative direction, activation, measurement and optimisation.

Every programme is built around defined KPIs, robust measurement and continuous learning, allowing us to scale what works and evolve quickly.

Proven at the highest level.

Our creator programmes have driven tangible commercial and cultural impact – from sold-out venues and sustained demand, to award-winning campaigns recognised by the industry and platforms alike.

We work closely with platforms and creators at the forefront of social, giving our clients access to emerging talent, new formats and best-in-class creator thinking as it develops.

As a trusted TikTok creator partner and active participant in the TikTok Creator Marketplace, we’re deeply embedded in how creator ecosystems are evolving — and how brands can win within them.

Built for brands that want to lead.

Coolr is an independent, social-first agency helping brands move beyond influencer marketing as a tactic — towards creator-led strategies that drive relevance, attention and long-term value.