Helping Quaker in the Fight Against UK Child Poverty
We were delighted to partner with Pro Green to help promote the #FillABowl campaign – led by Quaker Oats.
Ahead of World Food Day, new research commissioned by Quaker, found 72% of parents think that not having a nutritious breakfast would negatively impact their child’s work at school.
To give children the fighting start they deserve, Quaker is donating up to half a million more breakfasts to charity Magic Breakfast, in a new campaign #FillABowl this winter.
The donations are on top of the 2.9 million breakfasts pledged for the year ahead.
Rapper turned campaigner Pro Green, joined Quaker in the fight against child food poverty, as there are still 2.5 million children affected by food poverty in the UK today.
Our campaign included activation across digital, social and media channels – resulting in coverage on Sky News and various other news outlets.