We won Lidl!

Lidl has appointed us as its new retained social agency! 💥

From June 2023, we will be Lidl’s social agency of record with a broad remit covering all social media content and influencers across Lidl GB’s channels.

Coolr is tasked with bringing a social-first approach and will lean heavily into content, innovation and driving cultural relevance in equal measures.

Speaking on the win, Coolr CEO Adam Clyne said: “We are thrilled to be working with Lidl. Not only is it one of the biggest and most relevant brands in the UK today, it’s also a brand with a huge appetite for creativity and innovation. We can’t wait to start!”.

Claire Farrant, Marketing Director at Lidl commented: “We are delighted to be partnering with Coolr on the next phase of our social journey and were very impressed by them throughout the pitch process. They demonstrated passion for our brand, creativity and compelling social first initiatives! We’re looking forward to bringing many of those ideas to life.

Bring it on!