Save Another Way… The Lidl Way

What do you get when you combine ex-East 17 legend Tony Mortimer and Lidl Plus? A Christmas BANGER, that’s what 🎄🎵

Our multi-channel Christmas activation for Lidl GB making waves across TikTok, Instagram, YouTube, and Spotify!

Impressions: 45M+ on TikTok and Meta (and counting) 🔥

A big shoutout to OMD UK for collaborating on this. Let’s keep the momentum going! 🙌🎄

+ thank you to Campaign Magazine for spotlighting this: https://www.campaignlive.co.uk/article/lidl-save-way-lidl-way-coolr/1850903

To support the release, Lidl GB will be donating £100k to the NSPCC’s Childline service, helping to ensure children have a place to talk about their mental health. Customers who stream the single are encouraged to donate to the NSPCC here: https://lnkd.in/e8N_9NJX…+