VO5: Love Island

100% our Type on Paper!

Coolr delivered a high impact social activation for VO5’s sponsorship of the UK’s biggest TV show – Love Island!

We delivered a social-first activation to engage millennial and Gen-Z audiences that covered everything from a real-time social war room every night for six nights a week for the duration of the show, delivering hair related puns, real-time memes and large impact content activations.

We captured interviews and content with islanders as soon as they left the show and make sure people knew that Love Is In The Hair.