Pepsi Global – Fizz
Things that make you go ahhhhhh…
To launch the new global Hero Fizz campaign, Pepsi enlisted comedian and much-loved MC, Michael Dapaah as the hero talent. At a time when the world needed a little more fizz, Pepsi wanted to deliver am entertaining new campaign that would cut across cultural playgrounds with the uncontainable fizz of the brand.
Our aim was simple… increase positive sentiment around the brand, create high-performing content and increase engagements not only on the Pepsi Global social channels but for the influencers involved as well.
We made three films, the first played on the sensual sounds of Pepsi, the Pop, Fizz and the AHHHHH. Launched on Valentine’s Day, we created the Pepsi ASMR film, a soundtrack for lovers. Bringing together the ritual sounds of Pepsi with Michael Dapaah’s humour.
The second film had Michael Dapaah battle Beatboxer J-Cop and his crew. Both taking turns to replicate the sounds of the Pepsi rituals with hilarious results! Both bought their own crew, going head-to-head in a beatbox battle for the ages.
The third and final video saw Dapaah call on football extraordinaire Paul Pogba for some help with translating the Pepsi rituals into other languages.
The hero channels for this activation were TikTok, Instagram & YouTube, supported with two meme account partnerships and paid spend across YouTube & Instagram.