Nurse Heroes – Nurse Heroes Live

Star-Studded Online Event

During the pandemic, nursing and nurses have come under the spotlight like never before. But the untold story is one of a dramatic and worrying shortage of nurses around the world. Within three years, there will be one million fewer nurses than needed in the United States, and two million fewer than needed in Europe.

To raise awareness of this plight, 19-time Grammy Award winner Emilio Estefan launched the Nurse Heroes Foundation, a new philanthropic venture to support front line health workers in the US and around the world. A star-studded virtual concert called Nurse Heroes Live! would be the major fundraising platform.

Coolr was brought in as the social agency of record for Nurse Heroes just four weeks before the big event. When we took over, Nurse Heroes had 34 followers on Instagram and no Facebook presence.

In just four weeks, we built and executed a 360 social and digital plan, reaching millions via Facebook Livestream and helping raise more than $500,000 in vital funds. Not to mention working with everyone from Carole King to Pitbull..