Burger King: TikTok
Spreading the News…
In January 2020, we launched Burger King UK on TikTok, attracting more than 780k views across the first three videos. We continued to attract fans and followers by tapping into trend-based activity, including #plank challenge and #chicken fry challenge. We gained 12k followers in the first month.
We then followed up with the Rebel Whopper launch. Working with six top TikTok talents to create talkability and drive traffic to the new channel. With over 1m views and 400k engagements this was a great way to break into the new platform and leverage well known influencers at the time.
Since then we have continued to stay on trend, creating engaging content leaning into uniquely Burger King moments and conversations. In 2021 we went on to create their most viewed video on the platform with over 810k views and counting as well as growing the channel past the 20k follower mark.
For Burger King’s No Secrets, Just Fire campaign we tasked influencers with coming up with their wildest conspiracy theories for what gives the Whopper its unique taste. The campaign saw over 500k views across 7 pieces of influencer content and had people craving a Whopper in the comments.