Coolr on TV
Ever wondered how Coolr creates social content for the world’s leading brands?
We took part in the Channel 5 documentary, ‘Burger King – How Do They Do It?’ to share some of our social secrets. We run all of the social accounts in the UK for BK – from TikTok to Twitter – and talk through some of the ways we develop content for maximum engagement.
Our relationship with Burger King first began four years ago when we signed a contract to be their social media agency in the UK. At that point, we were just a start-up agency with three employees. A small team with huge ideas.
It wasn’t long till we created the most liked tweet from a brand of all time…
Since then, we’ve worked with Burger King on hundreds of social activations, including promoting independent restaurants during lockdown. We turned old plastic toys into new trays in a brand-new recycling scheme. We’ve created paid strategies to support the opening of hundreds of Burger King restaurants across the country and we even launched them on TikTok – one of the first brands in the UK to join the platform!
Four years of many big wins, shared successes (and, of course, challenges) along the way.
Here’s to many more!