The Queen’s Platinum Jubilee Pageant
Back in January, Coolr was appointed as the social media agency for The Queen’s Platinum Jubilee Pageant. This was the final event in a weekend full of British pomp and ceremony to honour The Queen and her 70 years of dedicated service to the United Kingdom and Commonwealth.
In the build-up to the event, the Coolr team ran a social media programme to build awareness and anticipation. We created a comprehensive suite of assets bringing to life the diverse performers and the public’s excitement for this event, whilst also celebrating The Queen’s legacy.
A major part of our activation was our live stream, where we provided a backstage pass to the pageant to a global audience across Facebook and Twitter. We worked with Radio presenters Melvin Odoom, Rickie HW and Harriet Rose to create this energetic piece of content, meeting performers, the public and much-loved British icons including Sir Mo Farah, Joe Wicks and Basil Brush!
Our work didn’t stop there! Our team were placed strategically across The Mall, during the Platinum Jubilee Pageant, capturing content shared live across Twitter, Instagram and Facebook, amassing thousands of views and engagements.
We couldn’t be prouder of our results from this campaign:
– The Platinum Jubilee Pageant reached the Number 1 trend on Twitter on the day
– Millions of people watched and engaged with our live content
– Nearly a million watched the live stream
Oh, and we also broke a Guinness world record for the most scones filled with cream and jam in a minute as part of our live stream– all in a day’s work!