Coolr Studios Launches
Coolr has launched Coolr Studios, its own social first creative production studio, to provide clients with a one stop shop for social production.
Ben Jones has been hired as Head of Coolr Studios from The LADbible – where he was previously a development producer creating branded content campaigns across YouTube, Instagram, Snapchat, TikTok and LADBible.
Coolr Studios will offer a social-first, mobile-first approach to provide authentic, bold and creative content for brands wishing to be at the forefront of social entertainment and original content.
Coolr already has strong experience producing content for global brands like Samsung, Burger King, Pepsi and Deliveroo – and recently became an official creative partner of TikTok to provide platform relevant creative for brands.
Adam Clyne said: `There has been a seismic shift in what Gen Z audiences want to watch, how they watch it and where. As an agency we have always put creativity and sharing stories at the centre of what we do and we have a depth of experience in video. It now makes creative and operational sense to build on our already solid foundations with Coolr Studios.`
Ben Jones added:
`With Coolr Studios, we aim to collaborate with the leading creators, influencers and film makers in the social space. We want to create content at the speed of culture and with the platform where it will appear in mind. I am excited by the potential of what Coolr Studios can become…`
Clyne continued: `The social landscape continues to evolve but the appetite for video is not slowing down and we believe our offering offers a scalable solution for brands who want to win in this space. We are hiring native content creators from the social media universe to help brands connect in a credible and authentic manner `.
Coolr Studios is currently hiring creators, editors and producers for the new proposition and recently welcomed influencer, Jay Beech into the team as a creative producer. Coolr Studios will be based in Soho Square, complete with shoot rooms.