Coolr Live on The BBC

This month Coolr’s Managing Director, Olivia Blairman, was interviewed Live on BBC News, on Business Today, with Tadhg Enright, to discuss how TikTok is transforming the travel industry. 

Liv discussed:  
 
The shift towards TikTok as the go-to place for travel inspiration, planning, and booking trips.  
 
Travel trends to watch, including how the platform’s audience is expanding beyond Gen Z, with older demographics using TikTok as a trusted source. 
 
TikTok Go, TikTok’s new programme announced last week, allowing travel creators to tag hotels and enable in-app bookings.  
 
The role TikTok plays in highlighting unexpected destinations and tackling over-tourism by pushing “hidden gems” into the spotlight.  
 
As an official TikTok creative marketing partner, we’re always exploring how the platform is reshaping industries, from the way we travel, to how brands connect with culture.  

Watch the interview here: https://www.bbc.co.uk/iplayer/episode/m002h556/business-today-12082025?seriesId=unsliced