Coolr hosted our annual “Can’t Cannes” summer industry event back in London, while Cannes Lions was in full swing.  

Coolr’s 2025 Cannes Can’t summer event brought together an incredible panel to discuss the evolving trends and technologies re-shaping “The Future Of Storytelling”.  

Amidst a Cannes-worthy heatwave, interactive networking experiences, and a panel of experts across social, TV, and creator culture, the conversation unearthed a host challenging insights, pro tips and predictions.  

What we learned:  
01. People have the right to scroll past, so make it worth their time. 
02. Your story is only as strong as the character telling it.  
03. Attention is earned, not guaranteed, hook fast, land simply.  
04. Creativity and efficiency aren’t opposites, the best storytelling balances both.  
05. Storytelling is shifting from being perfectly produced to perfectly timed – relevance beats polish. 
06. AI won’t replace creativity, but it will challenge us to sharpen what makes us human: emotion, originality and instinct.  

A big thanks to everyone who came, and extra specical thanks to our moderator Karen Forbes, Coolr’s Chief Growth Officer, and our guest panelists Andrew Chaplin, Tamsin Vincent, Kaine Ruddach, Kyron Hamilton & of course to our wonderful guests!