BOOM! 🚀 We did it! 🏆

Coolr was crowned ‘Agency Of The Year’ at the Global Social Media Awards as well as winning ‘Best Use of Paid Social’ for our work with Lidl! 🌎💥

Kudos to our magnificent team for their unwavering dedication and of course, none of this would be possible without the incredible support from our clients and partners. 🎉

Read what the judges had to say about our award-winning entries below…

Have they tried turning it off and on again? 👀

Poking fun at McDonald’s tech troubles last Friday morning, the Coolr team swiftly created this piece of reactive earning coverage on The Independent, Mail OnlineYahooForbes and The Poke with help from The Academy! 📝

676.6K impressions, 9k likes and a few clown related puns later, and it is easy to see why BURGER KING UK are the true kings of reactive content 👑

Our Director of Client Services Olivia Blairman spoke to Campaign Magazine for their feature about whether calling out the competition is good practice.

Amazing to see our  Vanessa Lyall on BlackCreateConnect podcast interviewed by the amazing Alicia Richardson 🙌 🙌

✨Alicia delves deep into Vanessa’s story, exploring:

🌟 Childhood memories and transformative moments growing up in America.
🌟 Embracing the essence of youth – freedom, fearlessness, and boundless dreams.
🌟 Navigating the delicate balance between creative pursuits and professional endeavours.
🌟 Unveiling the realities of managing influencer accounts with finesse.
🌟 What makes Coolr a great place to work 🎉
🌟 Exclusive tips and insights for those aspiring to join Coolr.

🔗 Listen on YouTube: https://lnkd.in/e5F6tzvS
🎧 Stream on Spotify: https://lnkd.in/ef7w9MvW

ITV’s The 1% Club has re-appointed us to manage its social media for the third season of their award-winning show, hosted by Lee Mack!

We successfully led the social media for season 2, securing the #1 trending spot in the UK on X (Twitter), and landing in the top 5 UK trends another six times during the show’s 8 week run.

In The 1% Club, 100 contestants begin every show – but to make it to the end and win the top prize of up to £100,000, contestants must correctly answer questions based on “logic and common sense” that get progressively harder each round. It culminates with a question that only 1% of the UK population can answer.

We cant wait for The 1% Club to return this Saturday 17th February on ITV1 at 8:50pm! 🎉

We had a fantastic debut ‘First Thursday’ at Coolr this morning, our new monthly company-wide meeting, diving deep into the vibrant world of Social. 🌐

Here are some key discussions that caught our attention: 👀

1️⃣ Audio on TikTok – what’s next? 🎵
TikTok, a tool for emerging artists, faces a twist with Universal cutting all its music on the app. Will this change the dynamics for smaller music artists moving forward and how will we all cope without Taylor Swift’s music on TT? We’re hopeful for a positive solution…

2️⃣ TikTok Carousel Trend 🔄
We’re anticipating a surge in the carousel trend on TikTok. Simple, Instagram-like formats may help attract a new wave of followers and the content is easy to create for brands. Will we witness a shift from static posts on Instagram in favour of even more TikTok content?

3️⃣ Shareability on the Rise ♻️
From Lime bikes to Vinted, the rise in reusing items for sustainability is clear. How can this translate into Social? We’re thinking ‘A Day In The Life’ for items, not just humans, could be a fun start.

4️⃣ TikTok Shop 🛍️
TikTok became the new Google, but will it soon be the next Amazon? We’re keeping a close eye on the growing potential of TikTok shop and how this will impact the brands we work with.

5️⃣ Anti-Girly Empowerment 🌸
While 2023 TikTok showcased uber-girly content, we’re excited about the rise in content breaking stereotypes in 2024. With TikTok showing women doing DIY, fixing cars and everything in between, this trend proves that girls can really do anything and everything! 💪

On Saturday, we launched #CircleTheCity, a new running activation to celebrate the Circle to Search with Google feature of the new Samsung #GalaxyS24 Ultra and to amplify their new, iconic takeover of Transport for London‘s Circle line!

We challenged Jonny Davies (@jonnyrdavies) and Warren Whitely (@wozldn) to circle the city literally, by following the 24.8KM route of the Circle line. 

… and they invited 100 runners to join them across London!

This incredible activation saw people descend onto the streets of London and run the ‘Circle to Search line’.

It’s been a really exciting activation so far, with the amazing Coolr team making it happen!

Kudos to the brilliant Samsung UK social team for leading the charge and our incredible clients from the Samsung Electronics UK marketing and comms team!

by Francesca Arkell

At the beginning of January, I was given the opportunity to represent Coolr at Samsung’s Unpacked event in San Jose, California for the launch of their new Samsung Galaxy S24.

On this trip, I captured social-first content for Samsung UK’s TikTok channel, accompanied two of our #TeamGalaxy brand ambassadors – both of which won Best Creator prizes – and explored a completely new city and country, pushing myself out of my comfort zone (one of my New Years’ resolutions!).

We were the first to get hands on with the new device, so keep an eye out on @SamsungUK TikTok for all of the upcoming content 👀

I’m so grateful to have been given this opportunity, and to work with such a forward-thinking, innovative tech client for all things social.

Excited for what else is in store for 2024…

That’s a wrap on our first #CoolrSessions of the year – ‘Keeping Up With Content’ and it was another sell out! 🙌

Thank you to our brilliant panelists; Elfried Samba, Bex Donald, Boms, and our very own Head of Editorial, James Parker for all your amazing insight. 🌐

For those that couldn’t make it, please find our key takeaways below:

➡ Beware Of Over-Planning

While planning is crucial, avoid over-planning as it can stifle spontaneity. Remaining open to spontaneous ideas and adapting to the current social landscape can lead to more engaging and timely interactions.

➡ Multi-Channel Approach

Leveraging different social platforms will help showcase the different layers of your brand. Tailor your content to each channel and recognise the unique audience and characteristics each platforms hold to help build your brand audience authentically.

➡ Real World Matters

When looking for content inspiration, life outside of social media matters. Real world interactions and every day life can help inspire content that connects with people on and off screen.

➡ Enthusiasm is Key

Infuse enthusiasm into your content. Authentic passion resonates with audiences, making your interactions more genuine and relatable for both brands and people.

➡ Realness Triumphs

Authenticity is crucial. In the world of real interactions, being genuine and true to your brand fosters stronger connections with your audience. Strive for authenticity in both planned and spontaneous content.

#coolrsessions #socialmediaagency #networking #contentcreation

What a way to start the year…

Our recent festive work with Lidl GB was voted joint first in PRWeek‘s ‘Best Campaigns For December’ 🏆

Shout out to Tin Man for winning this poll with us and to OMD UK for being amazing to work with on this campaign!