Ever wondered how Coolr creates social content for the world’s leading brands?
We took part in the Channel 5 documentary, ‘Burger King – How Do They Do It?’ to share some of our social secrets. We run all of the social accounts in the UK for BK – from TikTok to Twitter – and talk through some of the ways we develop content for maximum engagement.
Our relationship with Burger King first began four years ago when we signed a contract to be their social media agency in the UK. At that point, we were just a start-up agency with three employees. A small team with huge ideas.
It wasn’t long till we created the most liked tweet from a brand of all time…
Since then, we’ve worked with Burger King on hundreds of social activations, including promoting independent restaurants during lockdown. We turned old plastic toys into new trays in a brand-new recycling scheme. We’ve created paid strategies to support the opening of hundreds of Burger King restaurants across the country and we even launched them on TikTok – one of the first brands in the UK to join the platform!
Four years of many big wins, shared successes (and, of course, challenges) along the way.
Here’s to many more!
Really excited to share that we’ve been nominated for SIX awards at the UK Content Awards.
The categories are:
- B2C Content Campaign of the Year: Coolr and Walkers – Prawn Cocktail Wotsits
- Return Not for Profit / Charity Campaign: Coolr and Quaker Oats – Quaker Oats and Magic Breakfast #FillABowl
- FMCG Content Campaign of the Year: Coolr and Heineken – #ShearGenius: Heineken or haircut
- Podcast / Audio Campaign of the Year: Coolr and Deliveroo – Deliveroo #singyourdialect
- Video Content Campaign of the Year: Coolr and Pepsi – Pepsi Hero Fizz Campaign
- Influencer / Celebrity Campaign of the Year: Billion Dollar Boy & Walkers – #CrispIn #CrispOut
- Large Content Marketing Agency of the Year: Coolr
The UK Content Awards celebrate excellence in content marketing and were set to reward agencies, in-house teams and individuals who are creating innovative, exceptional content that attracts, informs, engages and retains audience to deliver traffic and profit.
We’re really proud of all the work we do. Our award-winning agency team create content for brands on TikTok, Instagram, Facebook, YouTube that reaches audiences at scale. In this year alone, we have made over 300 pieces of social first video.
Awards just make it a little bit sweeter! Wish us luck on the night…
Back in January, Coolr was appointed as the social media agency for The Queen’s Platinum Jubilee Pageant. This was the final event in a weekend full of British pomp and ceremony to honour The Queen and her 70 years of dedicated service to the United Kingdom and Commonwealth.
In the build-up to the event, the Coolr team ran a social media programme to build awareness and anticipation. We created a comprehensive suite of assets bringing to life the diverse performers and the public’s excitement for this event, whilst also celebrating The Queen’s legacy.
A major part of our activation was our live stream, where we provided a backstage pass to the pageant to a global audience across Facebook and Twitter. We worked with Radio presenters Melvin Odoom, Rickie HW and Harriet Rose to create this energetic piece of content, meeting performers, the public and much-loved British icons including Sir Mo Farah, Joe Wicks and Basil Brush!
Our work didn’t stop there! Our team were placed strategically across The Mall, during the Platinum Jubilee Pageant, capturing content shared live across Twitter, Instagram and Facebook, amassing thousands of views and engagements.
We couldn’t be prouder of our results from this campaign:
– The Platinum Jubilee Pageant reached the Number 1 trend on Twitter on the day
– Millions of people watched and engaged with our live content
– Nearly a million watched the live stream
Oh, and we also broke a Guinness world record for the most scones filled with cream and jam in a minute as part of our live stream– all in a day’s work!
Social media continues to be the battleground for brands who want to win in culture… but it’s a moving target!
Adam Clyne,Â Founder and CEO of Coolr will be interviewing some of the UK’s leading brands on how they adapt to change and stay at the top of their game in this space.
The panel discussion on 18 May at 2.40pm BST is one of the sessions at Advertising Week Europe, one of the biggest industry events in advertising.
Lizzie Fillo, Media and Total Connections Manager at PepsiCo, Ben Bailey, Global Director of Consumer Communications at Deliveroo, and Soco Nuñez, Brand and Communications Director at Burger King will be joining Adam to discuss how they continually transform their social strategies to remain brand leaders in a rapidly changing world.
We did it!
Coolr has proudly won Digital Agency of the Year at the 2022 PRmoment awards.
The last 12 months has been a great success for Coolr – as we doubled in size, signed a partnership deal with TikTok, ran over 100+ influencer campaigns and attracted nearly 20 new people to join the team.
Winning Digital Agency of the Year is down to great people, doing great work for great clients; we are hugely proud of this recognition.
The PRmoment Awards celebrate excellence and exceptional talent in the UK PR and Communications sector and we collected the award in front of 800 people at the black tie event.
Thank you to all our amazing Coolr people, our brilliant clients, and all our partners who together make this possible.
Adam Clyne, Coolr founder / CEO, commented: “Coolr is making great strides in the industry and we are really proud and humbled by this recognition. The team at Coolr continues to push the boundaries of social media, influencer work and content creation and will continue to do so in the year ahead….”
Coolr has launched Coolr Studios, its own social first creative production studio, to provide clients with a one stop shop for social production.
Ben Jones has been hired as Head of Coolr Studios from The LADbible – where he was previously a development producer creating branded content campaigns across YouTube, Instagram, Snapchat, TikTok and LADBible.
Coolr Studios will offer a social-first, mobile-first approach to provide authentic, bold and creative content for brands wishing to be at the forefront of social entertainment and original content.
Coolr already has strong experience producing content for global brands like Samsung, Burger King, Pepsi and Deliveroo – and recently became an official creative partner of TikTok to provide platform relevant creative for brands.
Adam Clyne said: `There has been a seismic shift in what Gen Z audiences want to watch, how they watch it and where. As an agency we have always put creativity and sharing stories at the centre of what we do and we have a depth of experience in video. It now makes creative and operational sense to build on our already solid foundations with Coolr Studios.`
Ben Jones added:
`With Coolr Studios, we aim to collaborate with the leading creators, influencers and film makers in the social space. We want to create content at the speed of culture and with the platform where it will appear in mind. I am excited by the potential of what Coolr Studios can become…`
Clyne continued: `The social landscape continues to evolve but the appetite for video is not slowing down and we believe our offering offers a scalable solution for brands who want to win in this space. We are hiring native content creators from the social media universe to help brands connect in a credible and authentic manner `.
Coolr Studios is currently hiring creators, editors and producers for the new proposition and recently welcomed influencer, Jay Beech into the team as a creative producer. Coolr Studios will be based in Soho Square, complete with shoot rooms.
Twitter’s new in app functionality, Spaces took off in spectacular fashion with a 20 year old from Manchester hosting a viral karaoke competition from his bedroom.
The morning after, all we were talking about was this event, so of course we thought how could we get a brand involved. We thought it would be a natural fit for Deliveroo where we could read out a code at the end of our performance.
Our Social Executive, George, was tasked with learning the rap to the iconic football anthem World in Motion and teed himself up at 10pm to attempt to get into the competition.
The agency was on tenterhooks as to whether we’d manage to get Deliveroo picked but the moment came and George rapped the song, but just as he was about to read out the code, he was cut off!
Twitter went mad, with everyone desperate to find out what the code was, which got Deliveroo up to number 6 in trending topics, achieving cut through in the midst of the GBBO Final and I’m a Celebrity.
For the first time taxi hailing app, FREE NOW, partnered with renowned media outlet, Timeout. The basis of this partnership was the annual HotBoozaPalooza event at Vinegar Yard, London Bridge.
To create awareness of the hot cocktail extravaganza we teamed up with Radio 1 DJs, Scott Mills and Chris Stark, giving the pair a lift to check out the venue ahead of the event. But of course, there was a twist. As they were picked up, Scott Mills and Chris Stark were greeted with an array of alcohol and a cocktail making kit. Each DJ was tasked with the challenge of making their own signature cocktail whilst travelling around London in the back of a FREE NOW black cab. The duo tried each others cocktails and the results were disgusting. We ended on the end line… “Wanna try some proper cocktails?”
As part of this campaign FREE NOW is offering every ticket-holder to HotBoozaPalooza 50 percent-off vouchers for the FREE NOW app, so visitors can be assured of a convenient and affordable ride to and from the event.
We’re helping Burger King celebrate the UK’s firefighting heroes this Bonfire Night – by giving every single one of them a flame-grilled Whopper.
We want to help put some fire into their bellies on the busiest night of their year to say thank you – by sending vouchers to every single fire station in the UK!
Struggling to get to sleep recently? You might find the solution here!
Dreams, the UK’s largest bed brand, have launched a new character, Log, who’s been appearing across their channels as Dreams’ resident sleep expert as part of the #sleeplikelog campaign.
We wanted to bring Log to life on social, and get the public interacting with their new character – and what better way than a fun Insta filter.
Our Log filter on social allows users to transform themselves into Dreams’ newest friend, and also get a handy sleep tip at the same time.
You can try the fun campaign by going to the Dreams Instagram page here and checking out their filters. Don’t forget to tag @dreams_beds and #sleeplikelog in your stories.