We are absolutely delighted to announce that Coolr has been crowned ‘Social Media Agency of the Year 2024’ at last week’s prestigious UK Agency Awards! 🎉 This monumental achievement is a testament to the incredible work our team delivers day in and day out, and we couldn’t be prouder of this collective success and to be named an award-winning social media agency.

Winning this award marks a huge milestone for Coolr and is a reflection of the dedication, creativity, and hard work that our entire team has put in over the past year. It’s no small feat to be recognised in such a competitive industry, and this honour wouldn’t have been possible without the tireless efforts of every single person at Coolr. From innovative social media campaigns to bold creative strategies, our team has consistently pushed the boundaries, making this recognition all the more special. Huge kudos to each and every one of you for making this possible! 🙌

This past year has seen us accomplish incredible things, from our TikTok Ad Award-winning work with Lidl, which set a new benchmark for creativity and engagement, to our ongoing partnerships with Britvic, Deliveroo, and Samsung, where we consistently deliver top-performing content that drives real results. The team has been relentless in producing content that not only captivates but also performs – proving time and again that Coolr is at the forefront of social media.

Of course, we wouldn’t be here without our incredible clients, partners, and supporters who have been with us throughout this journey. Your trust and belief in what we do has played a massive role in our success, and we are deeply grateful. 🚀

Finally, a massive shout-out to Don’t Panic Events for hosting such an unforgettable night! 💥

#AgencyOfTheYear #UKAgencyAwards #Coolr

We’re launching At The Water Coolr with’ – a new event series we’re hosting at Coolr HQ where we speak to the most influential names in the world of social media.

Our first edition will feature The Sidemen manager Jordan Schwarzenberger in conversation with Coolr CEO Adam Clyne.

As one of Europe’s biggest content creator collectives, The Sidemen have amassed over 244 million followers (across all platforms) during their 10+ year career and we’re excited to hear just how they did this.

Sign up for free here if you want to join us!

We are thrilled to announce that our very own Olivia Blairman, Managing Director (UK) at Coolr, has been featured in Management Today’s prestigious 35 Under 35 list! 🏆

Olivia has been a driving force at Coolr since she joined, rapidly advancing from Account Manager to Managing Director in just 5 years. Under her leadership, she has spearheaded award-winning campaigns across the consumer, tech, and FMCG sectors and her vision has been instrumental in expanding our team from 10 to over 100 talented individuals 👯

Not only has Olivia led successful commercial projects, but she has also dedicated her expertise to pro bono work, notably launching the social media presence for the Follicular Lymphoma Foundation. Her insights on the dynamics of TikTok and the evolving influencer economy have made her a sought-after speaker on industry panels 🗣

We couldn’t be prouder of Olivia’s accomplishments and are excited to see her continue to lead and inspire 💡

Coolr MD Olivia Blairman, smiling. "35 Women Under 35 Winner 2024" badge in the corner.

BOOM! 🚀 We did it! 🏆

Coolr was crowned ‘Agency Of The Year’ at the Global Social Media Awards as well as winning ‘Best Use of Paid Social’ for our work with Lidl! 🌎💥

Kudos to our magnificent team for their unwavering dedication and of course, none of this would be possible without the incredible support from our clients and partners. 🎉

Read what the judges had to say about our award-winning entries below…

Yellow background with "Best Large Agency" and a detailed description of the judges' remarks.

Have they tried turning it off and on again? 👀

Poking fun at McDonald’s tech troubles last Friday morning, the Coolr team swiftly created this piece of reactive earning coverage on The Independent, Mail OnlineYahooForbes and The Poke with help from The Academy! 📝

676.6K impressions, 9k likes and a few clown related puns later, and it is easy to see why BURGER KING UK are the true kings of reactive content 👑

Burger King's tweet captioned "Not loving I.T." responding to a McDonald's computer outage news article.

Our Director of Client Services Olivia Blairman spoke to Campaign Magazine for their feature about whether calling out the competition is good practice.

Campaign article titled "How effective is calling out rival brands in ads?" with headshots.

Amazing to see our  Vanessa Lyall on BlackCreateConnect podcast interviewed by the amazing Alicia Richardson 🙌 🙌

✨Alicia delves deep into Vanessa’s story, exploring:

🌟 Childhood memories and transformative moments growing up in America.
🌟 Embracing the essence of youth – freedom, fearlessness, and boundless dreams.
🌟 Navigating the delicate balance between creative pursuits and professional endeavours.
🌟 Unveiling the realities of managing influencer accounts with finesse.
🌟 What makes Coolr a great place to work 🎉
🌟 Exclusive tips and insights for those aspiring to join Coolr.

🔗 Listen on YouTube: https://lnkd.in/e5F6tzvS
🎧 Stream on Spotify: https://lnkd.in/ef7w9MvW

ITV’s The 1% Club has re-appointed us to manage its social media for the third season of their award-winning show, hosted by Lee Mack!

We successfully led the social media for season 2, securing the #1 trending spot in the UK on X (Twitter), and landing in the top 5 UK trends another six times during the show’s 8 week run.

In The 1% Club, 100 contestants begin every show – but to make it to the end and win the top prize of up to £100,000, contestants must correctly answer questions based on “logic and common sense” that get progressively harder each round. It culminates with a question that only 1% of the UK population can answer.

We cant wait for The 1% Club to return this Saturday 17th February on ITV1 at 8:50pm! 🎉

We had a fantastic debut ‘First Thursday’ at Coolr this morning, our new monthly company-wide meeting, diving deep into the vibrant world of Social. 🌐

Here are some key discussions that caught our attention: 👀

1️⃣ Audio on TikTok – what’s next? 🎵
TikTok, a tool for emerging artists, faces a twist with Universal cutting all its music on the app. Will this change the dynamics for smaller music artists moving forward and how will we all cope without Taylor Swift’s music on TT? We’re hopeful for a positive solution…

2️⃣ TikTok Carousel Trend 🔄
We’re anticipating a surge in the carousel trend on TikTok. Simple, Instagram-like formats may help attract a new wave of followers and the content is easy to create for brands. Will we witness a shift from static posts on Instagram in favour of even more TikTok content?

3️⃣ Shareability on the Rise ♻️
From Lime bikes to Vinted, the rise in reusing items for sustainability is clear. How can this translate into Social? We’re thinking ‘A Day In The Life’ for items, not just humans, could be a fun start.

4️⃣ TikTok Shop 🛍️
TikTok became the new Google, but will it soon be the next Amazon? We’re keeping a close eye on the growing potential of TikTok shop and how this will impact the brands we work with.

5️⃣ Anti-Girly Empowerment 🌸
While 2023 TikTok showcased uber-girly content, we’re excited about the rise in content breaking stereotypes in 2024. With TikTok showing women doing DIY, fixing cars and everything in between, this trend proves that girls can really do anything and everything! 💪

by Francesca Arkell

At the beginning of January, I was given the opportunity to represent Coolr at Samsung’s Unpacked event in San Jose, California for the launch of their new Samsung Galaxy S24.

On this trip, I captured social-first content for Samsung UK’s TikTok channel, accompanied two of our #TeamGalaxy brand ambassadors – both of which won Best Creator prizes – and explored a completely new city and country, pushing myself out of my comfort zone (one of my New Years’ resolutions!).

We were the first to get hands on with the new device, so keep an eye out on @SamsungUK TikTok for all of the upcoming content 👀

I’m so grateful to have been given this opportunity, and to work with such a forward-thinking, innovative tech client for all things social.

Excited for what else is in store for 2024…