Our Director of Client Services Olivia Blairman spoke to Campaign Magazine for their feature about whether calling out the competition is good practice.
✨Alicia delves deep into Vanessa’s story, exploring:
🌟 Childhood memories and transformative moments growing up in America.
🌟 Embracing the essence of youth – freedom, fearlessness, and boundless dreams.
🌟 Navigating the delicate balance between creative pursuits and professional endeavours.
🌟 Unveiling the realities of managing influencer accounts with finesse.
🌟 What makes Coolr a great place to work 🎉
🌟 Exclusive tips and insights for those aspiring to join Coolr.
ITV’s The 1% Club has re-appointed us to manage its social media for the third season of their award-winning show, hosted by Lee Mack!
We successfully led the social media for season 2, securing the #1 trending spot in the UK on X (Twitter), and landing in the top 5 UK trends another six times during the show’s 8 week run.
In The 1% Club, 100 contestants begin every show – but to make it to the end and win the top prize of up to £100,000, contestants must correctly answer questions based on “logic and common sense” that get progressively harder each round. It culminates with a question that only 1% of the UK population can answer.
We cant wait for The 1% Club to return this Saturday 17th February on ITV1 at 8:50pm! 🎉
Here are some key discussions that caught our attention: 👀
1️⃣ Audio on TikTok – what’s next? 🎵
TikTok, a tool for emerging artists, faces a twist with Universal cutting all its music on the app. Will this change the dynamics for smaller music artists moving forward and how will we all cope without Taylor Swift’s music on TT? We’re hopeful for a positive solution…
We challenged Jonny Davies (@jonnyrdavies) and Warren Whitely (@wozldn) to circle the city literally, by following the 24.8KM route of the Circle line.
… and they invited 100 runners to join them across London!
This incredible activation saw people descend onto the streets of London and run the ‘Circle to Search line’.
It’s been a really exciting activation so far, with the amazing Coolr team making it happen!
Kudos to the brilliant Samsung UK social team for leading the charge and our incredible clients from the Samsung Electronics UK marketing and comms team!
by Francesca Arkell
On this trip, I captured social-first content for Samsung UK’s TikTok channel, accompanied two of our #TeamGalaxy brand ambassadors – both of which won Best Creator prizes – and explored a completely new city and country, pushing myself out of my comfort zone (one of my New Years’ resolutions!).
We were the first to get hands on with the new device, so keep an eye out on @SamsungUK TikTok for all of the upcoming content 👀
I’m so grateful to have been given this opportunity, and to work with such a forward-thinking, innovative tech client for all things social.
Excited for what else is in store for 2024…
That’s a wrap on our first #CoolrSessions of the year – ‘Keeping Up With Content’ and it was another sell out! 🙌
Thank you to our brilliant panelists; Elfried Samba, Bex Donald, Boms, and our very own Head of Editorial, James Parker for all your amazing insight. 🌐
For those that couldn’t make it, please find our key takeaways below:
➡ Beware Of Over-Planning
While planning is crucial, avoid over-planning as it can stifle spontaneity. Remaining open to spontaneous ideas and adapting to the current social landscape can lead to more engaging and timely interactions.
➡ Multi-Channel Approach
Leveraging different social platforms will help showcase the different layers of your brand. Tailor your content to each channel and recognise the unique audience and characteristics each platforms hold to help build your brand audience authentically.
➡ Real World Matters
When looking for content inspiration, life outside of social media matters. Real world interactions and every day life can help inspire content that connects with people on and off screen.
➡ Enthusiasm is Key
Infuse enthusiasm into your content. Authentic passion resonates with audiences, making your interactions more genuine and relatable for both brands and people.
➡ Realness Triumphs
Authenticity is crucial. In the world of real interactions, being genuine and true to your brand fosters stronger connections with your audience. Strive for authenticity in both planned and spontaneous content.
#coolrsessions #socialmediaagency #networking #contentcreation
What a way to start the year…
Earlier this month, our CEO, Adam Clyne secured two prestigious awards at The Drum Awards for Agency Business—CEO of the Year and Entrepreneur of the Year! 🏆
Notably, these accolades extend beyond just social media, encompassing all sectors of marketing, PR, and communications underscoring Adam’s impact on the wider industry.
We want to thank The Drum for hosting such a fun night and congratulate Adam for this very well-deserved recognition.
Here’s to more wins next year! 🎉
Impressions: 45M+ on TikTok and Meta (and counting) 🔥
+ thank you to Campaign Magazine for spotlighting this: https://www.campaignlive.co.uk/article/lidl-save-way-lidl-way-coolr/1850903
To support the release, Lidl GB will be donating £100k to the NSPCC’s Childline service, helping to ensure children have a place to talk about their mental health. Customers who stream the single are encouraged to donate to the NSPCC here: https://lnkd.in/e8N_9NJX…+