The Coolr Effect
- 42.9M people reached across TikTok & Meta (25% above expectation)
- 67.9M impressions across TikTok & Meta
- 118K likes & comments
- Positive sentiment uplift across all social channels in Q4 vs Q3
- Campaign magazine’s “Ad of the Day”
The Story
Christmas is the most competitive moment of the retail calendar, with brands creating bigger and bolder TV ads every year to win.
So we decided to change the game – by creating a social-first campaign to reach the masses.
To cut through the clutter, we developed a programme that tapped into the UK’s shared cultural nostalgia… using E17’s iconic Xmas track.
Stay another way became… Save another way!
Rewriting and parodying one of the UK’s most iconic festive songs and music videos, we delivered a bold, thumb-stopping moment designed for social.
We collaborated with the original songwriter, Tony Mortimer (East 17), bringing authenticity and familiarity, while playful lyrics and festive visuals showcased the value of the Lidl Plus app alongside seasonal favourites including mince pies and panettone.
This wasn’t a TV ad repurposed for social. It was culture, made for feeds.
Lidl didn’t just show people how to save – they had them singing along!
The Takeaway
- Nostalgia cuts through clutter
- Entertainment earns attention
- E17 are British icons
Next month, we drop episode two of At The Water Coolr With.
We will be recording the session with a live audience, at our London office.
What to expect:
Coolr’s CEO and Founder, Adam Clyne, sits down with BrandonB – one of the UK’s most dynamic creators and the CEO and Founder of the award-winning StudioB.
BrandonB will share how he went from DIY VFX Artist to building a global audience of over 25 million followers, and founding a production studio famed for jaw-dropping VFX for brands and talent including Netflix, Disney, Tom Holland, and Tyson Fury.
RSVP here to secure your spot.
See you At The Water Coolr!
This month Coolr’s Managing Director, Olivia Blairman, was interviewed Live on BBC News, on Business Today, with Tadhg Enright, to discuss how TikTok is transforming the travel industry.
Liv discussed:
The shift towards TikTok as the go-to place for travel inspiration, planning, and booking trips.
Travel trends to watch, including how the platform’s audience is expanding beyond Gen Z, with older demographics using TikTok as a trusted source.
TikTok Go, TikTok’s new programme announced last week, allowing travel creators to tag hotels and enable in-app bookings.
The role TikTok plays in highlighting unexpected destinations and tackling over-tourism by pushing “hidden gems” into the spotlight.
As an official TikTok creative marketing partner, we’re always exploring how the platform is reshaping industries, from the way we travel, to how brands connect with culture.
Watch the interview here: https://www.bbc.co.uk/iplayer/episode/m002h556/business-today-12082025?seriesId=unsliced
We’re excited to announce our latest award, with our client Deliveroo, for “Best Influencer Marketing Campaign” at The Drum EMEA Marketing Awards 2025.
Over six months, we worked with TOPJAW and a network of micro-creators to produce hyperlocal content that increased brand preference in London, Manchester, Bristol and Dublin. Positioning Deliveroo as the go-to platform for food discovery and drive greater local relevance. The campaign delivered clear business impact by boosting brand awareness, increasing consideration and improving brand equity in key cities.
Congratulations to the Deliveroo and Coolr team, and to our amazing talent and influencer partners.
Coolr’s 2025 Cannes Can’t summer event brought together an incredible panel to discuss the evolving trends and technologies re-shaping “The Future Of Storytelling”.
Amidst a Cannes-worthy heatwave, interactive networking experiences, and a panel of experts across social, TV, and creator culture, the conversation unearthed a host challenging insights, pro tips and predictions.
What we learned:
01. People have the right to scroll past, so make it worth their time.
02. Your story is only as strong as the character telling it.
03. Attention is earned, not guaranteed, hook fast, land simply.
04. Creativity and efficiency aren’t opposites, the best storytelling balances both.
05. Storytelling is shifting from being perfectly produced to perfectly timed – relevance beats polish.
06. AI won’t replace creativity, but it will challenge us to sharpen what makes us human: emotion, originality and instinct.
A big thanks to everyone who came, and extra specical thanks to our moderator Karen Forbes, Coolr’s Chief Growth Officer, and our guest panelists Andrew Chaplin, Tamsin Vincent, Kaine Ruddach, Kyron Hamilton & of course to our wonderful guests!
2025 was yet another amazing year at Cannes Lions. Coolr’s leadership team joined our industry and teamed up with partners to celebrate the great work and share industry perspectives across an array of topics.
We joined The Empower Cafe Panel with WACL
Our CEO Adam Clyne spoke on a panel focussed on the next generation of talent, at the WACL Empower Café in Cannes. We heard bold, necessary truths on what real inclusion looks like in our industry.
Highlights:
01. “Real inclusion means moving away from performative action, to authenticity and tangibility in DEI, beyond moral imperative.” – Adele Lewis Bridgeman, Founder, Responsible Resourcing Agency
02. “Real inclusion is giving people influence – allowing them to make decisions. Who makes the work, shapes the world.” – Becky Wixon, Creative Director, Balance The Mix
03. We’re proud to have been part of a conversation that challenges the status quo and helps pave the way for a more inclusive, representative future in creative industries.
We featured as guests on THISTHAT’s Podcast
Coolr’s Managing Director- Olivia Blairman, and Chief Growth Officer- Karen Forbes, discussed all things longevity in influencer marketing for ThisThat’s Podcast with CEO and founder Max Osborne:
01. Why ambassador-style partnerships are the future
02. How we’re driving long-term impact for brands
03. What “winning with longevity plays” really looks like
The episode will be released in September 2025…watch this space!
Coolr Sessions is our panel series, digging into hot topics across social and culture, spotlighting POVs from expert brands we work with, platform partners, creators, influencers, and Coolr leadership.
In our May Sessions we explored How to Blow Up on TikTok 2.0, and were joined by Suzi Hoy, Head of Brand and Communications at Burger King, Creator Joe Baggs, and Gavin Jewkes, Head of Marketing Solutions at TikTok, and Ben Jones, Coolr’s Director of Creative Studios. Moderating was Coolr’s Head of People and Culture, Jessica Jones.
Sign-up to hear about our future thought-leadership events here.
Watch our favourite hot takes from the event here.
More hot-takes here.
See you at the next one!
Coolrversity, our exciting internship programme, is back for another year – and it’s bigger than ever!
Now in its fourth year, Coolrversity is run in collaboration with the University of Bedfordshire and Ravensbourne University London, giving students a first-hand look inside the world of social-first creative agencies.
In the 2024–25 academic year, we welcomed 40 brilliant young creatives into Coolr HQ to work alongside our project teams and experience agency life up close. The programme includes mentorship, guest lectures, and a hands-on “Takeover Day” – where students respond to a real client brief and pitch back their ideas.
Last year, we partnered with the team at Tango, whose Brand Manager delivered a full brand immersion session before setting the students a live brief. It gave them a chance to respond to a genuine challenge – and brought the theory to life in the most exciting way.
Coolrversity is led by our Head of Resource, Mailie Lee, and Director of Creative Studios, Ben Jones.
“The 2024/25 Coolrversity cohort were an absolutely brilliant group – it was amazing seeing them get stuck into learning, debating and creating” – Ben Jones.
“We’ve already seen some fab wins, with two of them joining us as interns and another landing a Production Assistant contract for the summer. We’re even more excited for next year – more challenges, more learning, and even more opportunities for internships” – Mailie Lee.
LBB asked the industry’s top producers and heads of production to explore the evolution of the relationship between production and pitching, which trends are fuelling this, and the kind of opportunities it presents
Ben Jones, Director of creative studios at Coolr
A picture may be worth a thousand words but at Coolr we believe a video can say a thousand more. In today’s fast-paced digital landscape, compelling visual assets are no longer a ‘nice to have’ but a fundamental part of the pitch process. Brands need to see it to believe it.
They’re also looking for more than just a single hero asset – they require an ecosystem of content that seamlessly integrates across multiple platforms. With shrinking attention spans, it’s crucial that our creative executions communicate ideas instantly and effectively.
At Coolr, we have a large in-house studio that enables us to bridge the gap between abstract concepts and tangible visual executions. Whether it’s high-impact visuals, proof-of-concept materials, or final assets, our team specialises in producing platform-native content at the speed of culture. This alongside tailoring content for specific briefs, has become a game-changer when it comes to selling ideas, securing client buy-in, and ultimately getting projects greenlit.
We’re also harnessing AI-driven tools to enhance our pitch materials, rapidly generating high-quality visual concepts, that bring ideas to life and help accelerate client buy-in. Lastly, executional confidence is pivotal in brand decision-making. Delivering over 200+ assets each month, we understand that a transparent, structured process, one that is easily understood by multiple stakeholders, is just as important as the content itself. Our ability to produce high-quality, scalable content with speed and precision ensures that our clients are equipped to make informed, confident decisions.
Full feature with LBB click here.
We are absolutely delighted to announce that Coolr has been crowned ‘Social Media Agency of the Year 2024’ at last week’s prestigious UK Agency Awards! 🎉 This monumental achievement is a testament to the incredible work our team delivers day in and day out, and we couldn’t be prouder of this collective success and to be named an award-winning social media agency.
Winning this award marks a huge milestone for Coolr and is a reflection of the dedication, creativity, and hard work that our entire team has put in over the past year. It’s no small feat to be recognised in such a competitive industry, and this honour wouldn’t have been possible without the tireless efforts of every single person at Coolr. From innovative social media campaigns to bold creative strategies, our team has consistently pushed the boundaries, making this recognition all the more special. Huge kudos to each and every one of you for making this possible! 🙌
This past year has seen us accomplish incredible things, from our TikTok Ad Award-winning work with Lidl, which set a new benchmark for creativity and engagement, to our ongoing partnerships with Britvic, Deliveroo, and Samsung, where we consistently deliver top-performing content that drives real results. The team has been relentless in producing content that not only captivates but also performs – proving time and again that Coolr is at the forefront of social media.
Of course, we wouldn’t be here without our incredible clients, partners, and supporters who have been with us throughout this journey. Your trust and belief in what we do has played a massive role in our success, and we are deeply grateful. 🚀
Finally, a massive shout-out to Don’t Panic Events for hosting such an unforgettable night! 💥
#AgencyOfTheYear #UKAgencyAwards #Coolr