Coolrversity, our exciting internship programme, is back for another year – and it’s bigger than ever!
Now in its fourth year, Coolrversity is run in collaboration with the University of Bedfordshire and Ravensbourne University London, giving students a first-hand look inside the world of social-first creative agencies.
In the 2024–25 academic year, we welcomed 40 brilliant young creatives into Coolr HQ to work alongside our project teams and experience agency life up close. The programme includes mentorship, guest lectures, and a hands-on “Takeover Day” – where students respond to a real client brief and pitch back their ideas.
Last year, we partnered with the team at Tango, whose Brand Manager delivered a full brand immersion session before setting the students a live brief. It gave them a chance to respond to a genuine challenge – and brought the theory to life in the most exciting way.
Coolrversity is led by our Head of Resource, Mailie Lee, and Director of Creative Studios, Ben Jones.
“The 2024/25 Coolrversity cohort were an absolutely brilliant group – it was amazing seeing them get stuck into learning, debating and creating” – Ben Jones.
“We’ve already seen some fab wins, with two of them joining us as interns and another landing a Production Assistant contract for the summer. We’re even more excited for next year – more challenges, more learning, and even more opportunities for internships” – Mailie Lee.
LBB asked the industry’s top producers and heads of production to explore the evolution of the relationship between production and pitching, which trends are fuelling this, and the kind of opportunities it presents
Ben Jones, Director of creative studios at Coolr
A picture may be worth a thousand words but at Coolr we believe a video can say a thousand more. In today’s fast-paced digital landscape, compelling visual assets are no longer a ‘nice to have’ but a fundamental part of the pitch process. Brands need to see it to believe it.
They’re also looking for more than just a single hero asset – they require an ecosystem of content that seamlessly integrates across multiple platforms. With shrinking attention spans, it’s crucial that our creative executions communicate ideas instantly and effectively.
At Coolr, we have a large in-house studio that enables us to bridge the gap between abstract concepts and tangible visual executions. Whether it’s high-impact visuals, proof-of-concept materials, or final assets, our team specialises in producing platform-native content at the speed of culture. This alongside tailoring content for specific briefs, has become a game-changer when it comes to selling ideas, securing client buy-in, and ultimately getting projects greenlit.
We’re also harnessing AI-driven tools to enhance our pitch materials, rapidly generating high-quality visual concepts, that bring ideas to life and help accelerate client buy-in. Lastly, executional confidence is pivotal in brand decision-making. Delivering over 200+ assets each month, we understand that a transparent, structured process, one that is easily understood by multiple stakeholders, is just as important as the content itself. Our ability to produce high-quality, scalable content with speed and precision ensures that our clients are equipped to make informed, confident decisions.
Full feature with LBB click here.
We are absolutely delighted to announce that Coolr has been crowned ‘Social Media Agency of the Year 2024’ at last week’s prestigious UK Agency Awards! 🎉 This monumental achievement is a testament to the incredible work our team delivers day in and day out, and we couldn’t be prouder of this collective success and to be named an award-winning social media agency.
Winning this award marks a huge milestone for Coolr and is a reflection of the dedication, creativity, and hard work that our entire team has put in over the past year. It’s no small feat to be recognised in such a competitive industry, and this honour wouldn’t have been possible without the tireless efforts of every single person at Coolr. From innovative social media campaigns to bold creative strategies, our team has consistently pushed the boundaries, making this recognition all the more special. Huge kudos to each and every one of you for making this possible! 🙌
This past year has seen us accomplish incredible things, from our TikTok Ad Award-winning work with Lidl, which set a new benchmark for creativity and engagement, to our ongoing partnerships with Britvic, Deliveroo, and Samsung, where we consistently deliver top-performing content that drives real results. The team has been relentless in producing content that not only captivates but also performs – proving time and again that Coolr is at the forefront of social media.
Of course, we wouldn’t be here without our incredible clients, partners, and supporters who have been with us throughout this journey. Your trust and belief in what we do has played a massive role in our success, and we are deeply grateful. 🚀
Finally, a massive shout-out to Don’t Panic Events for hosting such an unforgettable night! 💥
#AgencyOfTheYear #UKAgencyAwards #Coolr
We’re launching At The Water Coolr with’ – a new event series we’re hosting at Coolr HQ where we speak to the most influential names in the world of social media.
Our first edition will feature The Sidemen manager Jordan Schwarzenberger in conversation with Coolr CEO Adam Clyne.
As one of Europe’s biggest content creator collectives, The Sidemen have amassed over 244 million followers (across all platforms) during their 10+ year career and we’re excited to hear just how they did this.
Sign up for free here if you want to join us!
We are thrilled to announce that our very own Olivia Blairman, Managing Director (UK) at Coolr, has been featured in Management Today’s prestigious 35 Under 35 list! 🏆
Olivia has been a driving force at Coolr since she joined, rapidly advancing from Account Manager to Managing Director in just 5 years. Under her leadership, she has spearheaded award-winning campaigns across the consumer, tech, and FMCG sectors and her vision has been instrumental in expanding our team from 10 to over 100 talented individuals 👯
Not only has Olivia led successful commercial projects, but she has also dedicated her expertise to pro bono work, notably launching the social media presence for the Follicular Lymphoma Foundation. Her insights on the dynamics of TikTok and the evolving influencer economy have made her a sought-after speaker on industry panels 🗣
We couldn’t be prouder of Olivia’s accomplishments and are excited to see her continue to lead and inspire 💡
BOOM! 🚀 We did it! 🏆
Coolr was crowned ‘Agency Of The Year’ at the Global Social Media Awards as well as winning ‘Best Use of Paid Social’ for our work with Lidl! 🌎💥
Kudos to our magnificent team for their unwavering dedication and of course, none of this would be possible without the incredible support from our clients and partners. 🎉
Read what the judges had to say about our award-winning entries below…
Have they tried turning it off and on again? 👀
Poking fun at McDonald’s tech troubles last Friday morning, the Coolr team swiftly created this piece of reactive earning coverage on The Independent, Mail Online, Yahoo, Forbes and The Poke with help from The Academy! 📝
676.6K impressions, 9k likes and a few clown related puns later, and it is easy to see why BURGER KING UK are the true kings of reactive content 👑
Our Director of Client Services Olivia Blairman spoke to Campaign Magazine for their feature about whether calling out the competition is good practice.
Amazing to see our Vanessa Lyall on BlackCreateConnect podcast interviewed by the amazing Alicia Richardson 🙌 🙌
✨Alicia delves deep into Vanessa’s story, exploring:
🌟 Childhood memories and transformative moments growing up in America.
🌟 Embracing the essence of youth – freedom, fearlessness, and boundless dreams.
🌟 Navigating the delicate balance between creative pursuits and professional endeavours.
🌟 Unveiling the realities of managing influencer accounts with finesse.
🌟 What makes Coolr a great place to work 🎉
🌟 Exclusive tips and insights for those aspiring to join Coolr.
🔗 Listen on YouTube: https://lnkd.in/e5F6tzvS
🎧 Stream on Spotify: https://lnkd.in/ef7w9MvW
ITV’s The 1% Club has re-appointed us to manage its social media for the third season of their award-winning show, hosted by Lee Mack!
We successfully led the social media for season 2, securing the #1 trending spot in the UK on X (Twitter), and landing in the top 5 UK trends another six times during the show’s 8 week run.
In The 1% Club, 100 contestants begin every show – but to make it to the end and win the top prize of up to £100,000, contestants must correctly answer questions based on “logic and common sense” that get progressively harder each round. It culminates with a question that only 1% of the UK population can answer.
We cant wait for The 1% Club to return this Saturday 17th February on ITV1 at 8:50pm! 🎉